Facebook Advertising

Social media can be a powerful tool for businesses in the legal industry, and there is no better way to reach out to potential clients than through Facebook advertising. Not only is Facebook advertising scalable for different sized legal practices, it also offers the ability to target specific user demographics – allowing you to focus on particular types of clients. For example, you can market to people in a particular area. Facebook advertising will only be displayed to individuals located within that general vicinity. This gives you the best possible chance of generating new enquiries. We can also target campaigns based on user interests, and if you specialise in a niche area of law, we can ensure this is highlighted within your campaign as well.
Facebook is the most popular social media website in the world. On average, people spend about 35 minutes on Facebook every day. Creating and executing a successful Facebook ad campaign requires specialised knowledge, timing and thoroughness. By partnering with the team at Lawyer Web Design, you are in safe hands. We’ll ensure your practice appears front and centre when people in need of legal services go searching.

How Facebook Advertisements Work:

Every Facebook advertising campaign is designed from the ground up based on your business goals and target demographics. As a lawyer, you can target individuals within a reasonable distance of your offices. Your campaign will highlight your skills and achievements whilst instilling trust and confidence within individuals who view the ad. You can choose to run an advertising campaign for a couple of days, or you may prefer to run your campaign for a couple if weeks. We can develop and execute campaigns to suit most budgets.

To help you narrow down your ideal client, our Facebook ad campaigns can specifically target:

  • Interests – Do you have a specific client in mind? We can target your ads towards individuals who have expressed interest in a variety of different areas, based on their engagement with pages and connections on Facebook.
  • Demographics – People of all ages and genders require the services of legal professionals, but if you would like to target individuals within a specific age group, nationality, language, location or gender this can be done.
  • Behavioural Patterns – Facebook campaigns can be targeted towards users who express various behavioural patterns such as device preferences, purchasing behaviours, average income and much more.
  • Connections – You’re bound to be seen, as ad campaigns can be customised to ensure they are seen by those with mutual friend and page connections. This ensures wide-reach and optimises your chance of success.
  • Custom Audience – The email addresses, phone numbers and Facebook ID’s of your target market can be saved, allowing you to target ads towards a specific group of individuals.

For maximum outreach, you may like to consider boosted status updates. This is a great way to increase awareness about special offers at your legal firm, you may also wish to share some important news.

Facebook ad campaigns are affordable for businesses of all sizes, starting from just $1 per day. However, we would recommend a budget of around $5-$50 per day if you want to maximize your chances of successful conversions via Facebook ad campaigns and post boosting.

Dedicated Service

At Lawyer Web Design, we are committed to serving the needs of lawyers and legal professionals. Throughout our 15+ year history, we have helped countless clients increase their online presence and grow their business by leveraging the power of the internet.

We would love to welcome you as a valued client, and we are proud to provide:

  • Effective, bespoke Facebook marketing campaigns. Combined with an SEO plan, this can maximise engagement and awareness of your business
  • Customised landing pages for all Facebook ad campaigns which speak directly to your target client and have clear call to action statements
  • Carefully crafted copy and images which make your website stand out from the competition and encourages visitors to make an enquiry

Contact Lawyer Web Design for an obligation free quote on custom Facebook ad campaigns and start growing your business today.