Google AdWords

Google is the most widely used search engine on the planet, and lawyers looking to improve business through their websites can achieve great results by using Google AdWords campaigns.

By placing your advertisement at the top of the search results, you can receive the best possible exposure to prospective clients actively. You only pay when a visitor successfully clicks through to your website, making Google AdWords an effective, affordable way to promote your business. This form of advertising is often recommended for those who have just launched a website that is yet to gain traction within the search engine results page (SERP).

When searching for a lawyer, people use a variety of keywords. For example, an individual might use the keyword combination ‘divorce lawyer’. When designing a Google AdWords campaign, we conduct thorough research into the most popular keywords used in your preferred niches. We then implement these keywords into your campaign to increase the likelihood of your advertisement appearing when people search for them. Visibility is based on your spend per-click, and we can advise you on optimal budgets based on keyword competition analysis.

Important to know: There are 2 parts to professional AdWords campaign budgets. The first part is the part that you pay to Google – this is the ‘spend’, or how much you have permitted Google to spend of your money (usually per day). The second part is our management fee for setting up, optimising, creating assets, and refining the campaign on an ongoing basis.

How AdWords can Help Your Legal Practice

  • Expand your Reach – Organic SEO will generally only deliver enquiries from prospective clients in your immediate vicinity. If you want to grow awareness of your business and connect with clients further afield, Google AdWords can help. Just let us know the areas and types of clients you want to target, and we’ll make sure your ad reaches them.
  • Showcase your Skills – Every lawyer comes has a unique skillset to offer. Whether you specialise in criminal law, civil law, common law, family law, contract law or any other practice, your advertisement can be targeted towards individuals seeking your specific services. This maximises potential for enquiries and ability to connect with a larger pool of prospective clients.
  • Control on the Go – Google AdWords offers exceptional flexibility, as you can turn your campaign on or off as needed. For example, if your campaign is so successful that you have been inundated with enquiries, you may like to turn it off temporarily. This flexibility is not available with any other marketing solution, and it’s just one reason why AdWords is so popular.

AdWords Management by Lawyer Web Design

Lawyer Web Design are a Google Premier Partner with 15+ years of experience in the field of web design and online marketing. We stay at the forefront of industry developments in order to provide our clients with outstanding results whilst remaining one step ahead of our competition. Building and executing a successful Google AdWords campaign requires strong industry knowledge and commitment; rest assured you are in safe hands when you choose to work with us.

We aim to learn everything we possible can about your business goals so that we can create the right campaign for you. Just let us know the message you wish to promote and suburbs/demographics you wish to target, and before you know it you’ll be fielding enquiries left, right and centre.

Lawyer Web Design are your partners in success. Contact us today to enquire about our PPC marketing strategies and how they can help your legal practice to thrive. Our marketing experts look forward to serving you.